?sports Entertainment??? China's New Choice Of Sports | Business ...

When the sport has not been used as a recreation, only for entertainment to the momentum for the sport.

Sports entertainment, seems to be a number of sports events in China to attract viewers, the new rally popular options:

9 evening of the 17th, China?s highest-ever track and field events?? Shanghai Golden Grand Prix at the Shanghai Stadium for, after the match arranged art show, singer Jonathan Lee Tao rate basis ? Shank ? Bamengzhuichui Alice Ou Chen?

9 4, the fourth stop of car Championship, the most heavyweight of the domestic car 1600CC group before the game, ?Jackie Chan Charity Cup? star car race staged, including a number of South Korean actress Kim Hee Seon, including actress competition; April 10 National Championships venues vehicle first stop, Hong Kong, a large ?Initial D? starring Jay Chou, Jordan Chan, Shawn Yue, who gathered the Shanghai International Circuit, and performance racing stunt drift drift.

Singers sports stars to add to the fun, the tournament organizers no choice under the very realistic option.

Shanghai Golden Grand Prix Gu Shu-Hang, General Manager, said: ?Track and Field Competition in China is still not as many people are familiar with, so this time we added a lot of fun elements, aims to attract everyone?s eye, led the race. ?

?But what do you do? Car base in China, already very weak. And its people do not come, not as entertainment to attract people to use.? Shanghai racetrack, general manager of business development, said Yu Zhifei more had altogether.

Yu Zhifei first put forward in the country ?car entertainment? slogan, he entertainment venues vehicle development concept into national championship, so this lack of attention, entertain race car had a tremendous impact in a short time established reputation.

In June 2004, the first held at the National Championships venues vehicle, Yu Zhifei Ferrari F1 car on the joint performance, caused a sensation; then the second national car Championship, he combined ?Jackie Chan Charity Cup ?All-Star Game, the game thus creating the highest month of CCTV sports channel ratings.

Then done in football after the Bank on the Yu Zhifei into F1, F1 circuits do not want to only do the rental, he had ambitions to build China?s own motorsport?? National Championships venues vehicle, culture hero of China?s own car, but the success of this project has clearly established than in the past, ?Shenhua? the efforts of the brand is much more difficult?? China?s car industry does not like Schumacher has enough charismatic star.

But even with Schumacher what? China?s Liu Xiang, track and field has still to rely on stars to attract audiences.

Abroad, especially in Europe and the United States, this is almost an unthinkable thing: there is Yelena Isinbayeva, Kenenisa Bekele, Gatlin ? ? these popular stars of the world?s top track and field competitions, but also dip entertainment light? !

But this is the reality in China, the attractiveness of the current entertainment is far greater than physical attraction, there is which of the domestic sporting events can now ?Super Girl? compare? Of course, China has a lot of sports viewers, but their ?nutrition? structure, can be described as a serious disorder: in recent years, the sports media in China has almost become football media, most still some basketball news?? Also focused on Yao Ming, including track and field in the Most of the projects within became the ?silent majority?, the media does not care about the audience certainly does not care about the.

However, even known as ?the first movement? of football, and now has become ?old beauty?, less and less attractive ? the highest level on behalf of the Chinese football league?s ?Super? dismal box office; Real Madrid have attracted the second time mad chase to China, are gone. This year?s Chinese football, it touches when the fire at Uncle Zhao White Liaozu a one ? seems to rely on entertainment to save.

Isinbayeva domestic audiences do not know, they had to ask that they know Jonathan Lee a; car can not attract the audience to stay away from the city car market, they can only rely on Jackie Chan, Jay Chou has.

In fact, on September 4 National Championships venues vehicle ?Jackie Chan Charity Cup? competition was over, the audience gone one on crashed, and the ?key? to a domestic vehicle 1600CC?s race has not yet started.

?Sports entertainment? was challenged, therefore, such as cart before the horse, ?dove over the magpie?s nest.? Yu Zhifei said: ?There is a good audience is better than no audience, I know many of them directed at Jackie Chan, Jay Chou, not directed at the car to. Of course, maybe these people do not initially interested in the car, or simply do not like racing But slowly, watching your favorite stars on the track speeding, they will be attracted to the sport. ?

Entertainment and sports, no one is higher or lower the points, but if the only entertainment but not sports, or entertainment sports everywhere overwhelming, it is difficult to say that this is a healthy situation?? Particularly in the Beijing Olympic Games approaching day by day time.

How to develop sports viewers, especially visitors, has become a pressing problem.

Athens Olympics after winning, Liu Xiang, China?s track and field wants to come for a change of deserted. Liu Xiang, Zhu Jianhua also have to track and field auditorium filled to capacity, but that is not a sport out of the political burden of age, a lack of spiritual and cultural life of the era.

?I think, ?sports entertainment?, and not just to attract viewers, the other purpose of pleasing features the release of sport,? said Yu Zhifei, ?China?s sports in the past is too heavy, and I engaged in football deeply appreciate this, too much attention to the score, the results were wrought ? ? ?

Indeed, if sports can make people as happy as entertainment, then why do you want posted on the entertainment to them?

Source: http://www.citizensmith2010.com/2012/02/sports-entertainment-chinas-new-choice-of-sports/

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